I write words people stop scrolling for.
Founder posts, brand promos, newsletters and stand-up. Ex-Pocket FM, ISB I-Venture Immersive.
Founder writing
LinkedIn posts written for Ganesh Seshan, founder of Care Giver Academy.
"In eldercare, speed isn't the virtue. Attention is."
Leadership lessons from building an eldercare startup.
Read the post"As a founder, there is no engine. You are the engine."
Twenty-two years in HR, then starting from zero.
Read the postBrand scripts
Promos and comedy writing for streaming and commerce brands.
Guilty Minds: Chai vs Coffee
Promo with Karan Kundrra and Tejasswi Prakash.
Watch on YouTube
Guilty Minds: Going Out vs Staying Home
Promo with Flying Beast and Ritu.
Watch on YouTube
Fake or Not
Official show promo with Inder Sahani.
Watch on YouTube
Roast of Tech
Comedy writing about tech.
Newsletters
Two weekly newsletters, written and published by me on LinkedIn.
Comedy
Clean, observational stand-up about offices, families and adulting.
200+ shows, 30+ cities
Includes Jain Jokes Bhandaar and Maa Se Mama Tak.
Watch on YouTubeThe Sodium Atom
Ran a production house that produced stand-up shows on Zoom.
Startup roast panel
Founders shared real startup problems, and a comic panel roasted them.
TEDxBITJaipur
Performed at TEDxBITJaipur in 2026.
Writing on the job
Every role I've held has run on words.
PeerPatch
- Writes the weekly newsletter and brand content systems.
- Community strategy for D2C brands and startups.
Pocket FM
- Monthly newsletters for a 7,000+ writer community.
- Writer Fellowship: 1,000+ joined, 100+ finished 30,000 words.
Leher
- Launched a newsletter that doubled retention.
- Built the brand voice for a social revamp: 4x Instagram views.